Laura Geller is an influential American makeup artist and entrepreneur who revolutionized the cosmetics industry by making professional beauty application accessible to everyday women. Born in New York, she transitioned from working backstage on Broadway to establishing a globally recognized beauty empire. Her focus on uncomplicated products tailored for mature skin has earned her a dedicated following across generations.
Early Career and Manhattan Studio
Geller began her professional journey as a theatrical makeup artist in New York City, working behind the scenes for Broadway productions and television broadcasts. In 1993, she opened Laura Geller Makeup Studios on Manhattan's Upper East Side to provide personalized consultations and beauty services. Her hands-on experience with clients helped her identify a growing demand for user-friendly cosmetics designed for real-world application.
Launch of Laura Geller Beauty
Building on her studio's success, Geller launched her eponymous cosmetics brand in 1997 to offer simplified beauty routines. She pioneered the use of face primers by introducing her iconic Spackle collection, which quickly became a staple item in beauty routines. The brand gained international fame for its handcrafted Italian baked makeup products, specifically formulated to enhance mature skin without caking or creasing.
Television Broadcasting and Global Growth
In 1997, Geller made her debut on QVC, establishing a broadcasting partnership that would span several decades. Her authentic presentation style and educational approach resonated deeply with home shoppers, turning her into QVC's longest-serving beauty ambassador. In 2013, she closed her Manhattan studio to focus entirely on expanding her global retail presence and product development.
Advocacy for Mature Women and Legacy
In 2021, Geller made a groundbreaking industry commitment to exclusively feature women over the age of 40 in all marketing campaigns. To further champion mature representation, she created National Mature Women's Day to celebrate beauty at every stage of life. Today, her brand continues to thrive under AS Beauty while maintaining its core mission of inclusivity and empowerment.
Frequently Asked Questions
Who is Laura Geller? Laura Geller is a renowned American makeup artist, beauty entrepreneur, and pioneer in cosmetics designed for mature skin.
When was Laura Geller Beauty founded? She established her brand in 1997 after opening her first makeup studio in New York City in 1993.
What is Laura Geller best known for? She is famous for introducing Spackle makeup primer, her signature baked cosmetics line, and advocating for women over 40 in beauty media.